Marketing research :
Boyd, Harper W.
Marketing research : text and cases / Harper W. Boyd, Jr. and Ralph Westfall. - 3d ed. - Homewood, Ill. : R. D. Irwin, 1972. - xv, 813 p. : illus. ; 24 cm.
Includes bibliographical references.
Marketing research.
658.83 / BOM 1972
Marketing research : text and cases / Harper W. Boyd, Jr. and Ralph Westfall. - 3d ed. - Homewood, Ill. : R. D. Irwin, 1972. - xv, 813 p. : illus. ; 24 cm.
Includes bibliographical references.
Marketing research.
658.83 / BOM 1972