Integrated branding :
LePla, F. Joseph, 1955-
Integrated branding : becoming brand-driven through companywide action / F. Joseph LePla, Lynn M. Parker. - Westport, Conn. : Quorum, 1999. - xiv, 299 p. : ill. ; 24 cm.
Includes bibliographical references (p. [285]-287) and index.
1567202381 (alk. paper)
Branding (Marketing)
658.827 / LEI 1999
Integrated branding : becoming brand-driven through companywide action / F. Joseph LePla, Lynn M. Parker. - Westport, Conn. : Quorum, 1999. - xiv, 299 p. : ill. ; 24 cm.
Includes bibliographical references (p. [285]-287) and index.
1567202381 (alk. paper)
Branding (Marketing)
658.827 / LEI 1999