Motivation in advertising:
Martineau, Pierre, 1905-1964.
Motivation in advertising: motives that make people buy / Pierre Martineau. - New York: McGraw-Hill, 1957. - 210 p. : illus.; 24 cm. - McGraw-Hill series in advertising and selling .
Includes index.
Advertising--Psychological aspects.
659.1 / MAM 1957
Motivation in advertising: motives that make people buy / Pierre Martineau. - New York: McGraw-Hill, 1957. - 210 p. : illus.; 24 cm. - McGraw-Hill series in advertising and selling .
Includes index.
Advertising--Psychological aspects.
659.1 / MAM 1957