The expressive organization :

The expressive organization : linking identity, reputation, and the corporate brand / edited by Majken Schultz, Mary Jo Hatch, and Mogens Holten Larsen. - Oxford ; New York : Oxford University Press, 2000. - xv, 292 p. : ill. ; 24 cm.

Includes bibliographical references and index.

0198297793

00037459


Corporate image.
Corporations--Public relations.
Business communication.
Branding (Marketing)

659.285 / EXP 2000