Service quality :

Service quality : new directions in theory and practice / editors, Roland T. Rust, Richard L. Oliver. - Thousand Oaks, Calif. : Sage Publications, c1994. - ix, 289 p. : ill. ; 23 cm.

Includes bibliographical references and indexes.

0803949197 (cloth) 0803949200 (pbk.)

93031228


Customer services--Quality control.
Consumer satisfaction.

HF5415.5 / .S468 1994

658.812 / SER 1994