The lean startup : how today's entrepreneurs use continuous innovation to create radically successful businesses /

Ries, Eric,

The lean startup : how today's entrepreneurs use continuous innovation to create radically successful businesses / Eric Ries. - New York : Penguin life, c2011. - 320 p. ; 24 cm.

Includes bibliographical references and index.

9780670921607


New business enterprises.
Consumers' preferences.
Organizational effectiveness.

658.1 / RIL 2011