Financial services direct marketing /

Martin, Tony.

Financial services direct marketing / Tony Martin. - London ; New York : McGraw-Hill, c1991. - x, 327 p. ; ill. ; 25 cm. - The John Fraser-Robinson direct marketing series . - Frazer-Robinson, John. John Fraser-Robinson direct marketing series .

Includes bibliographical references (p. 309-310) and index.

0077073851 :

90020908


Financial services industry--Great Britain.
Direct marketing--Great Britain.

HG186.G7 / M35 1991

332.10688 / MAF 1991