Mcdonald, Malcolm. <br/><br/>
e-Marketing :  Improving marketing effectiveness in a digital world. 
Malcolm Mcdonald and Huge Wilson. 
 - India :  Pearson education,  1999. 
 - xv, 163 p. :  ill. ;  32 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>380.1  / MCE 1999