@book{25563,
	author = {Kelley, Eugene J. and Lazer, William,},
	title = {Managerial marketing, perspectives and viewpoints :},
	publisher = {R. D. Irwin,},
	year = {1962.},
	address = {Homewood, Ill.:},
	edition = {1st indian ed.},
	note = {Authors' names in reverse order in earlier edition.}
}