00708cam a22002051 4500 20181210011210.0 790919s1972 ii a 001 0 eng DLC DLC BD-DhBPA 658.8 KEM 1972 Kelley, Eugene J. ed. 73049 Managerial marketing, perspectives and viewpoints : a source book / William Lazer and Eugene J. Kelley. 1st indian ed. Homewood, Ill.: R. D. Irwin, 1962. 717 p. : illus. 24 cm. Authors' names in reverse order in earlier edition. Amirul Marketing Management. 73050 Lazer, William, joint ed. 68732 ddc BK 25563 25563 0 ddc 0 0 BPATC BPATC GEN 2018-04-14 0 658.8 KEM 1972 54549 2018-04-14 00:00:00 2018-04-14 BK Amirul