Berke, Conrad. Entrepreneur magazine : successful advertising for small businesses / Successful advertising for small businesses Conrad Berke. - New York : John Wiley, c1996. - xii, 199 p. : ill. ; 24 cm. - The Entrepreneur magazine small business series . Includes bibliographical references and index. ISBN: 0471140848 (cloth : acidfree paper) 047114083X (pbk. : acidfree paper) Subjects--Topical Terms: Advertising.Small business--Management. Dewey Class. No.: 659.1 / BEE 1996