TY  - BOOK
AU  - Boyd,Harper W.
AU  - Westfall,Ralph L.
TI  - Marketing research :  : text and cases  
U1  - 658.83 
PY  - 1972///
CY  - Homewood, Ill.
PB  - R. D. Irwin
KW  - Marketing research
N1  - Includes bibliographical references
ER  -