TY  - BOOK
AU  - Cowden, Jim .
TI  - The ultimate USP is you: proven techniques for sales success 
SN  - 0273606174
U1  - 658.81 
PY  - 1994///
CY  - London
PB  - pitman publishers
KW  - sales techniques
KW  - marketing
N1  - Includes index
ER  -