LePla, F. Joseph,  1955- <br/><br/>
Integrated branding :  becoming brand-driven through companywide action / 
F. Joseph LePla, Lynn M. Parker. 
 - Westport, Conn. :  Quorum,  1999. 
 - xiv, 299 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. [285]-287) and index. 
<br/><br/><label>ISBN: </label>1567202381 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)
<br/><br/><label>Dewey Class. No.: </label>658.827  / LEI 1999