TY  - BOOK
AU  - LePla,F.Joseph
AU  - Parker,Lynn M.
TI  - Integrated branding: becoming brand-driven through companywide action 
SN  - 1567202381 (alk. paper)
U1  - 658.827 
PY  - 1999///
CY  - Westport, Conn.
PB  - Quorum
KW  - Branding (Marketing)
N1  - Includes bibliographical references (p. [285]-287) and index
ER  -