Green, Paul E.

Research for marketing decisions / Paul E. Green [and] Donald S. Tull. - 2d ed. - Englewood Cliffs, N.J. : Prentice-Hall, 1973. - xii, 644 p. : illus. ; 24 cm. - Prentice-Hall international series in management .

Includes bibliographical references.


Marketing research.

658.93 / GRR 1973