00731cam a2200217 a 4500 20181210011655.0 850806s1986 nyua b 001 0 eng 0195037022 (alk. paper) DLC DLC BD-DhBPA 659.1 LOA 1986 Lodish, Leonard M. 75723 The advertising and promotion challenge : vaguely right or precisely wrong? / Leonard M. Lodish. New York : Oxford University Press, 1986. xiii, 188 p. : ill. ; 22 cm. Wharton executive library 52095 Includes bibliographies and index. Amirul Advertising. 41465 Sales promotion. 75724 ddc BK 26567 26567 0 ddc 0 0 BPATC BPATC GEN 2018-04-15 0 659.1 LOA 1986 51287 2018-04-15 00:00:00 2018-04-15 BK Amirul