Westwood,	John  <br/><br/>
The Marketing plan :   a practitioner's guide. / 
John Westwood 
 - 2nd ed. 
 - New Delhi :   Kogan page,   1999. 
 - 224 p. :  ill. ;  19 cm. 
<br/><br/>Index present. 
<br/><br/><label>ISBN: </label>8175540923 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / WEM 1999