<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00707cam a22002171  4500</leader>
  <controlfield tag="005">20181210011916.0</controlfield>
  <controlfield tag="008">711124s1964    maua     b    000 0 eng  </controlfield>
  <datafield tag="010" ind1=" " ind2=" ">
    <subfield code="a">   64016061 </subfield>
  </datafield>
  <datafield tag="040" ind1=" " ind2=" ">
    <subfield code="a">DLC</subfield>
    <subfield code="c">DLC</subfield>
    <subfield code="d">BD-DhBPA</subfield>
  </datafield>
  <datafield tag="082" ind1="0" ind2="0">
    <subfield code="a">658.8</subfield>
    <subfield code="b">BUM 1994</subfield>
  </datafield>
  <datafield tag="100" ind1="1" ind2=" ">
    <subfield code="a">Bursk, Edward Collins,</subfield>
    <subfield code="d">1907-</subfield>
    <subfield code="e">ed.</subfield>
    <subfield code="9">54945</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="0">
    <subfield code="a">Modern marketing strategy /</subfield>
    <subfield code="c">Edited by Edward C. Bursk [and] John F. Chapman.</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">Cambridge,</subfield>
    <subfield code="b">Harvard University Press,</subfield>
    <subfield code="c">1964.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">xix, 360 p.</subfield>
    <subfield code="b">illus.</subfield>
    <subfield code="c">24 cm.</subfield>
  </datafield>
  <datafield tag="490" ind1="0" ind2=" ">
    <subfield code="a">The Business administrator</subfield>
  </datafield>
  <datafield tag="504" ind1=" " ind2=" ">
    <subfield code="a">Bibliographical footnotes.</subfield>
  </datafield>
  <datafield tag="590" ind1=" " ind2=" ">
    <subfield code="a">mizan</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Marketing.</subfield>
    <subfield code="9">76884</subfield>
  </datafield>
  <datafield tag="700" ind1="1" ind2=" ">
    <subfield code="a">Chapman, John F.,</subfield>
    <subfield code="e">joint ed.</subfield>
    <subfield code="9">1145</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="2">ddc</subfield>
    <subfield code="c">BK</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">27051</subfield>
    <subfield code="d">27051</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="1">0</subfield>
    <subfield code="2">ddc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="a">BPATC</subfield>
    <subfield code="b">BPATC</subfield>
    <subfield code="c">GEN</subfield>
    <subfield code="d">2018-04-15</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">658.8 BUM 1994</subfield>
    <subfield code="p">44888</subfield>
    <subfield code="r">2018-04-15 00:00:00</subfield>
    <subfield code="w">2018-04-15</subfield>
    <subfield code="y">BK</subfield>
    <subfield code="z">mizan</subfield>
  </datafield>
</record>
