@book{27137,
	author = {Kotler, Philip.},
	title = {Principles of marketing /},
	publisher = {Pearson Prentice Hall,},
	year = {2004.},
	address = {Upper Saddle River, N.J. :},
	edition = {10th European ed.},
	note = {Edition for U.S. published under: Principles of marketing / Philip Kotler, Gary Armstrong.},
	url = {http://www.loc.gov/catdir/toc/ecip089/2008003309.html}
}