Business policy and strategy :  concepts and readings / 
Daniel J. McCarthy, Robert J. Minichiello, Joseph R. Curran. 
 - Rev. ed. 
 - Homewood, Ill. :  R. D. Irwin,  1979. 
 - xiv, 498 p. ;  23 cm. 
 - The Irwin series in management and the behavioral sciences .
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0256021686 
<br/><br/><label>LCCN: </label>78070940  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic planning.
<br/><br/><label>LC Class. No.: </label>HD31  / .B8545 1979 
<br/><br/><label>Dewey Class. No.: </label>658.401  / MCB 1979