Rowe, David,  1954- <br/><br/>
Sport, culture and the media :  the unruly trinity / 
David Rowe. 
 - Buckingham :  Open University Press,  1999. 
 - xii, 193 p. :  ill. ;  23 cm. 
 - Issues in cultural & media studies .
 - Issues in cultural & media studies. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/>1. Preface: Immersed in Media Sport -- Pt. I. Making Media Sport. 2. Understanding Sport and Media: A Socio-Historical Approach. 3. Working in Media Sport: The Discipline of Sports Journalism. 4. Money, Myth and the Big Match: The Political Economy of the Sports Media -- Pt. II. Unmaking the Media Sports Text. 5. Taking us through it: The 'Art' of Sports Commentating and Writing. 6. Framed and Mounted: Sport Through the Photographic Eye. 7. Screening the Action: The Moving Sports Image. 8. Afterword: Sport into the Ether(net): New Technologies, New Consumers. 
<br/><br/> "This book is about the conjunction of two of the most powerful cultural forces of our times - sport and media. It examines the ways in which media sport has insinuated itself into contemporary everyday life, and how sport and media have made themselves mutually indispensable as well as, for whole societies of people, unavoidable. ... In linking how media sport is produced with what it produces, this lively introduction to sport and the media helps us to understand the cultural power and influence of the sports image and the sports page."--BOOK JACKET. 
<br/><br/><label>ISBN: </label>0335202020 0335202039 
<br/><br/><label>LCCN: </label>99033226 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media and sports--Social aspects.<br/>Sports--Anthropological aspects.
<br/><br/><label>LC Class. No.: </label>GV742  / .R69 1999 
<br/><br/><label>Dewey Class. No.: </label>306.487  / ROS 1999