TY  - BOOK
AU  - Rowe,David
TI  - Sport, culture and the media: the unruly trinity 
T2  - Issues in cultural & media studies
SN  - 0335202020
AV  - GV742 .R69 1999
U1  - 306.487 
PY  - 1999///
CY  - Buckingham
PB  - Open University Press
KW  - Mass media and sports
KW  - Social aspects
KW  - Sports
KW  - Anthropological aspects
N1  - Includes bibliographical references and index; 1. Preface: Immersed in Media Sport -- Pt. I. Making Media Sport. 2. Understanding Sport and Media: A Socio-Historical Approach. 3. Working in Media Sport: The Discipline of Sports Journalism. 4. Money, Myth and the Big Match: The Political Economy of the Sports Media -- Pt. II. Unmaking the Media Sports Text. 5. Taking us through it: The 'Art' of Sports Commentating and Writing. 6. Framed and Mounted: Sport Through the Photographic Eye. 7. Screening the Action: The Moving Sports Image. 8. Afterword: Sport into the Ether(net): New Technologies, New Consumers
N2  - "This book is about the conjunction of two of the most powerful cultural forces of our times - sport and media. It examines the ways in which media sport has insinuated itself into contemporary everyday life, and how sport and media have made themselves mutually indispensable as well as, for whole societies of people, unavoidable. ... In linking how media sport is produced with what it produces, this lively introduction to sport and the media helps us to understand the cultural power and influence of the sports image and the sports page."--BOOK JACKET
ER  -