02214nam a2200313 a 450000500170000000800410001701000130005802000150007102000150008603500120010104000320011305000210014508200220016610000310018824500700021926000480028930000340033749000390037150400510041050505700046152005630103159000110159465000500160565000440165583000470169994200120174699900170175895201250177520181210013109.0990726s1999    enka     b    001 0 eng    a99033226  a0335202020  a0335202039  a2911411  aBDSbengcBDSdUkdBD-DhBPA00aGV742b.R69 1999  a306.487bROS 19991 aRowe, David,d1954-91893410aSport, culture and the media :bthe unruly trinity /cDavid Rowe.  aBuckingham :bOpen University Press,c1999.  axii, 193 p. :bill. ;c23 cm.1 aIssues in cultural & media studies  aIncludes bibliographical references and index.0 a1. Preface: Immersed in Media Sport -- Pt. I. Making Media Sport. 2. Understanding Sport and Media: A Socio-Historical Approach. 3. Working in Media Sport: The Discipline of Sports Journalism. 4. Money, Myth and the Big Match: The Political Economy of the Sports Media -- Pt. II. Unmaking the Media Sports Text. 5. Taking us through it: The 'Art' of Sports Commentating and Writing. 6. Framed and Mounted: Sport Through the Photographic Eye. 7. Screening the Action: The Moving Sports Image. 8. Afterword: Sport into the Ether(net): New Technologies, New Consumers.1 a"This book is about the conjunction of two of the most powerful cultural forces of our times - sport and media. It examines the ways in which media sport has insinuated itself into contemporary everyday life, and how sport and media have made themselves mutually indispensable as well as, for whole societies of people, unavoidable. ... In linking how media sport is produced with what it produces, this lively introduction to sport and the media helps us to understand the cultural power and influence of the sports image and the sports page."--BOOK JACKET.  aShakib 0aMass media and sportsxSocial aspects.983212 0aSportsxAnthropological aspects.983213 0aIssues in cultural & media studies.983214  2ddccBK  c29263d29263  102ddc4070aBPATCbBPATCcGENd2021-01-28l1o306.487 ROS 1999p87043r2023-08-27 00:00:00s2023-05-02w2021-01-28yBK