01362nam a2200253 a 4500 20181210013349.0 151014s2016 caua b 001 0 eng d 2015473614 9781452291581 (pbk) 1452291586 (pbk) BD-DhBPA 658.83 23 MCM 2016 McQuarrie, Edward F., author. 84558 The Market Research Toolbox : A Concise Guide for Beginners / Edward F. McQuarrie. Fourth edition. Dilhi : Sage, 2016. xxi, 373 pages : illustrations ; 23 cm Includes bibliographical references and index. Introduction. Nature and characteristics of market research ; Planning for market research -- Archival research. Secondary research ; Big data -- Qualitative research. Customer visits ; The focus group ; Interview design ; Qualitative sampling and data analysis -- Quantitative research. Survey research ; Questionnaire design ; Experimentation ; Conjoint Analysis ; Sampling for quantitative research ; Quantitative data analysis -- The big picture. Combining research techniques into research strategies ; The limits of market research. mizan Marketing research Methodology. 84559 Marketing research Methodology. fast 84559 ddc BK 29737 29737 0 ddc 0 0 BPATC BPATC GRR 2018-04-16 1 658.83 MCM 2016 99232 2023-02-14 00:00:00 2022-12-28 2018-04-16 BK mizan