01259cam a22002414a 450000500170000000800410001701000170005802000400007503500230011504000330013805000260017108200260019710000180022324501370024126000590037830000330043750400660047050503360053665000180087265000250089070000240091585600780093920230605120712.0040903s2005    maua   g b    001 0 eng d  a  2004020857  a1591396190 (hardcover : alk. paper)  a(OCoLC)ocm56421900  aDLCcDLCdUKMdC#PdBD-DhBPA00aHF5415.153b.K53 200500a658.802222bKIB 20051 aKim, W. Chan.10aBlue ocean strategy :bhow to create uncontested market space and make the competition irrelevant /cW. Chan Kim, Renée Mauborgne.  aBoston, Mass. :bHarvard Business School Press,c2005.  axv, 240 p. :bill. ;c25 cm.  aIncludes bibliographical references (p. [223]-229) and index.0 aCreating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy. 0aNew products. 0aMarket segmentation.1 aMauborgne, Renée.413Table of contentsuhttp://www.loc.gov/catdir/toc/ecip0422/2004020857.html