01341cam a22002654a 4500 20230605120712.0 040903s2005 maua g b 001 0 eng d 2004020857 1591396190 (hardcover : alk. paper) (OCoLC)ocm56421900 DLC DLC UKM C#P BD-DhBPA HF5415.153 .K53 2005 658.802 22 KIB 2005 Kim, W. Chan. 106462 Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne. Boston, Mass. : Harvard Business School Press, 2005. xv, 240 p. : ill. ; 25 cm. Includes bibliographical references (p. [223]-229) and index. Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy. New products. 106463 Market segmentation. 106464 Mauborgne, Renée. 35575 Table of contents http://www.loc.gov/catdir/toc/ecip0422/2004020857.html ddc BK 36892 36892 0 ddc 0 0 BPATC BPATC GRR 2018-04-19 1 658.802 KIB 2005 96264 2022-11-20 00:00:00 2022-09-14 2018-04-19 BK Maher