how to create uncontested market space and make the competition irrelevant Kim, W. Chan. creator Mauborgne, Renée. text bibliography mau Boston, Mass Harvard Business School Press 2005 monographic eng

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xv, 240 p. : ill. ; 25 cm. Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy. general W. Chan Kim, Renée Mauborgne. Includes bibliographical references (p. [223]-229) and index. New products Market segmentation HF5415.153 .K53 2005 658.802 KIB 2005 1591396190 (hardcover : alk. paper) 2004020857 http://www.loc.gov/catdir/toc/ecip0422/2004020857.html http://www.loc.gov/catdir/toc/ecip0422/2004020857.html DLC 040903 20230605120712.0