Hiebert, Ray Eldon. <br/><br/>
Mass media IV :  an introduction to modern communication / 
Ray Eldon Hiebert, Donald F. Ungurait, Thomas W. Bohn. 
 - New York :  Longman,  c1985. 
 - xv, 687 p. :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/>Bibliography: p. 672-680. 
<br/><br/><label>ISBN: </label>0582285356 (pbk.) 
<br/><br/><label>LCCN: </label>84019459  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.<br/>Communication.
<br/><br/><label>Dewey Class. No.: </label>302.23  / 1985