Seth, Rakesh,  1958- <br/><br/>
Creating customer delight :  the how and why of CRM / 
Rakesh Seth, Kirti Seth. 
 - New Delhi ; Thousand Oaks, Calif. :  Response Books,  c2005. 
 - 154 p. :  ill. ;  20 cm. 
<br/><br/> Includes index. 
<br/><br/>Introduction -- The growing need for CRM -- Taking an integrated approach -- Database management -- CRM in call centres -- CRM one-to-one -- The sound of service. 
<br/><br/><label>ISBN: </label>0761932968 (paper back) 
<br/><br/><label>LCCN: </label>2005002411 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.5  / .S48 2005 
<br/><br/><label>Dewey Class. No.: </label>658.812  / SEC 2005