Jamieson, Kathleen Hall.

The interplay of influence : mass media & their publics in news, advertising, politics / Kathleen Hall Jamieson, Karlyn Kohrs Campbell. - Belmont, Calif. : Wadsworth Pub. Co., 1982, c1983. - xvi, 287 p. ; 24 cm. - Wadsworth series in mass communication .

Includes bibliographies and index.

0534012671 (pbk.) :

82013560


Mass media--Influence.
Mass media--Audiences.
Mass media--United States.

302.234 / JAI 1983