a theoretical and practical approach Croucher, Stephen Michael 1978- creator author. Cronn-Mills, Daniel author. text bibliography nyu 2019 Second edition. monographic eng

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323 pages : illustrations ; 27 cm "Using an engaging how-to approach that draws from scholarship, real-life, and popular culture, this textbook offers students practical reasons why they should care about research methods and a guide to actually conducting research themselves. Examining quantitative, qualitative, and critical research methods, this new edition helps undergraduate students better grasp the theoretical and practical uses of method by clearly illustrating practical applications. The book features all the main research traditions within communication including online methods, and provides level-appropriate applications of the methods through theoretical and practical examples and exercises, including new sample student papers that demonstrate research methods in action"-- Stephen M. Croucher & Daniel Cronn-Mills. Includes bibliographical references and index. Communication Research Methodology P91.3 .C73 2019 302.20721 CRU 2019 9781138052659 (hbk) 9781138052680 (pbk) 2018011410 DLC 180319 20220526155733.0 20412027 eng