Ries, Eric, <br/><br/>
The lean startup :  how today's entrepreneurs use continuous innovation to create radically successful businesses / 
Eric Ries. 
 - New York :  Penguin life,  c2011. 
 - 320 p. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780670921607 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New business enterprises.<br/>Consumers' preferences.<br/>Organizational effectiveness.
<br/><br/><label>Dewey Class. No.: </label>658.1  / RIL 2011