Berger, Jonah <br/><br/>
Contagious :  How to build word of mouth in the digital age / 
Jonah Berger. 
 - New York :  Simon & Schuster,  c2013. 
 - viii, 244 p. :  ill. ;  22 cm. 
<br/><br/>Includes bibliographical references (p. [215]-233) and index. 
<br/><br/><label>ISBN: </label>9781471111716 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products.<br/>Consumer behavior.<br/>Popularity--Economic aspects.
<br/><br/><label>Dewey Class. No.: </label>658.8  / BEC 2013