Relationship marketing : strategy and implementation / Helen Peck ... [et al.].

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TextSeries: [CIM professional]Publication details: Oxford ; Boston : Butterworth Heinemann, 1999.Description: xiv, 509 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Notes	Barcode
Books	Bangladesh Public Administration Training Centre Library General Reading Room	658.8 REL 1999	Available	mizan	87262

"Published in association with the Chartered Institute of Marketing."

Series statement on jacket.

Includes bibliographical references and index.

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