| 000 | 00770nam a2200229 a 4500 | ||
|---|---|---|---|
| 005 | 20181210011212.0 | ||
| 008 | 830812s1984 ilua b 001 0 eng | ||
| 020 | _a0256030197 | ||
| 040 |
_aDLC _cDLC _dBD-DhBPA |
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| 082 | 0 | 0 |
_a658.8 _bMCB 1984 |
| 100 | 1 |
_aMcCarthy, E. Jerome _97649 |
|
| 245 | 1 | 0 |
_aBasic marketing : _ba managerial approach / _cE. Jerome McCarthy, William D. Perreault, Jr. |
| 250 | _a8th ed. | ||
| 260 |
_aHomewood, Ill. : _bR.D. Irwin, _c1984. |
||
| 300 |
_axvii, 841 p. : _bill. (chiefly col.) ; _c25 cm. |
||
| 440 | 0 |
_aIrwin series in marketing _973082 |
|
| 504 | _aIncludes bibliographical references and indexes. | ||
| 590 | _aAmirul | ||
| 650 | 0 |
_aMarketing _xManagement. _973083 |
|
| 700 | 1 |
_aPerreault, William D. _973084 |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c25577 _d25577 |
||