| 000 | 00730cam a22002054a 4500 | ||
|---|---|---|---|
| 005 | 20181210011455.0 | ||
| 008 | 990105s1999 ctua b 001 0 eng | ||
| 020 | _a1567202381 (alk. paper) | ||
| 040 |
_aDLC _cDLC _dBD-DhBPA |
||
| 082 |
_a658.827 _bLEI 1999 |
||
| 100 | 1 |
_aLePla, F. Joseph, _d1955- _974591 |
|
| 245 | 1 | 0 |
_aIntegrated branding : _bbecoming brand-driven through companywide action / _cF. Joseph LePla, Lynn M. Parker. |
| 260 |
_aWestport, Conn. : _bQuorum, _c1999. |
||
| 300 |
_axiv, 299 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references (p. [285]-287) and index. | ||
| 590 | _aAmirul | ||
| 650 | 0 |
_aBranding (Marketing) _974592 |
|
| 700 | 1 |
_aParker, Lynn M., _d1956- _974593 |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c26156 _d26156 |
||