| 000 | 00839cam a22002171 4500 | ||
|---|---|---|---|
| 005 | 20181210011721.0 | ||
| 008 | 720810s1959 nyua 000 0 eng | ||
| 040 |
_aDLC _cOAU _dOCoLC _dUk _dBD-DhBPA |
||
| 082 |
_a659.142 _bSES 1959 |
||
| 100 | 1 |
_aSeehafer, E. F. _d1921-1996. _975904 |
|
| 245 | 1 | 0 |
_aSuccessful television and radio advertising / _cGene F. Seehafer and Jack W. Laemmar. |
| 260 |
_aNew York: _bMcGraw-Hill, _c1959. |
||
| 300 |
_a648 p. : _billus.; _c24 cm. |
||
| 440 | 0 |
_aMcGraw-Hill series in marketing and advertising _975905 |
|
| 500 | _aSuccessor to the authors' Successful radio and television advertising, published in 1951. | ||
| 590 | _aAmirul | ||
| 650 | 0 |
_aRadio advertising. _975906 |
|
| 650 | 0 |
_aTelevision advertising. _975907 |
|
| 700 | 1 |
_aLaemmar, Jack William, _d1910- _ejoint author. _975908 |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c26641 _d26641 |
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