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| 008 | 730327s1965 nyua b 000 0 eng | ||
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_aDLC _cDLC _dBD-DhBPA |
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_a658.802 _bCRM 1965 |
| 100 | 1 |
_aCrane, Edgar. _976831 |
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| 245 | 1 | 0 |
_aMarketing communications / _ba behavioral approach to men, messages, and media. |
| 260 |
_aNew York : _bJ. Wiley , _c[1965] . |
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| 300 |
_axiv, 569 p. : _billus. ; _c24 cm. |
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| 490 | 0 | _aThe Wiley marketing series | |
| 504 | _aBibliography: p. 547-553. and index. | ||
| 590 | _aAl Amin | ||
| 650 | 0 |
_aMarketing _xDecision making. _976832 |
|
| 650 | 0 |
_aAdvertising. _976833 |
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_2ddc _cBK |
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