000			02077nam a2200301 a 4500
005			20181210013109.0
008			990726s1999 enka b 001 0 eng
010			_a99033226
020			_a0335202020
020			_a0335202039
035			_a2911411
040			_aBDS _beng _cBDS _dUk _dBD-DhBPA
050	0	0	_aGV742 _b.R69 1999
082			_a306.487 _bROS 1999
100	1		_aRowe, David, _d1954- _918934
245	1	0	_aSport, culture and the media : _bthe unruly trinity / _cDavid Rowe.
260			_aBuckingham : _bOpen University Press, _c1999.
300			_axii, 193 p. : _bill. ; _c23 cm.
490	1		_aIssues in cultural & media studies
504			_aIncludes bibliographical references and index.
505	0		_a1. Preface: Immersed in Media Sport -- Pt. I. Making Media Sport. 2. Understanding Sport and Media: A Socio-Historical Approach. 3. Working in Media Sport: The Discipline of Sports Journalism. 4. Money, Myth and the Big Match: The Political Economy of the Sports Media -- Pt. II. Unmaking the Media Sports Text. 5. Taking us through it: The 'Art' of Sports Commentating and Writing. 6. Framed and Mounted: Sport Through the Photographic Eye. 7. Screening the Action: The Moving Sports Image. 8. Afterword: Sport into the Ether(net): New Technologies, New Consumers.
520	1		_a"This book is about the conjunction of two of the most powerful cultural forces of our times - sport and media. It examines the ways in which media sport has insinuated itself into contemporary everyday life, and how sport and media have made themselves mutually indispensable as well as, for whole societies of people, unavoidable. ... In linking how media sport is produced with what it produces, this lively introduction to sport and the media helps us to understand the cultural power and influence of the sports image and the sports page."--BOOK JACKET.
590			_aShakib
650		0	_aMass media and sports _xSocial aspects. _983212
650		0	_aSports _xAnthropological aspects. _983213
830		0	_aIssues in cultural & media studies. _983214
942			_2ddc _cBK
999			_c29263 _d29263