000 00970nam a2200265 a 4500
005 20181210013406.0
008 000330s2000 enka b 001 0 eng
010 _a 00037459
020 _a0198297793
040 _aDLC
_cDLC
_dBD-DhBPA
082 0 0 _a659.285
_221
_bEXP 2000
245 0 4 _aThe expressive organization :
_blinking identity, reputation, and the corporate brand /
_cedited by Majken Schultz, Mary Jo Hatch, and Mogens Holten Larsen.
260 _aOxford ;
_aNew York :
_bOxford University Press,
_c2000.
300 _axv, 292 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references and index.
590 _amizan
650 0 _aCorporate image.
_99958
650 0 _aCorporations
_xPublic relations.
_984742
650 0 _aBusiness communication.
_984743
650 0 _aBranding (Marketing)
_984744
700 1 _aSchultz, Majken.
_95452
700 1 _aHatch, Mary Jo.
_921755
700 1 _aHolten Larsen, Mogens.
_984745
942 _2ddc
_cBK
999 _c29795
_d29795