Successful television and radio advertising /
Seehafer, E. F. 1921-1996.
Successful television and radio advertising / Gene F. Seehafer and Jack W. Laemmar. - New York: McGraw-Hill, 1959. - 648 p. : illus.; 24 cm. - McGraw-Hill series in marketing and advertising .
Successor to the authors' Successful radio and television advertising, published in 1951.
Radio advertising.
Television advertising.
659.142 / SES 1959
Successful television and radio advertising / Gene F. Seehafer and Jack W. Laemmar. - New York: McGraw-Hill, 1959. - 648 p. : illus.; 24 cm. - McGraw-Hill series in marketing and advertising .
Successor to the authors' Successful radio and television advertising, published in 1951.
Radio advertising.
Television advertising.
659.142 / SES 1959