Successful television and radio advertising / (Record no. 26641)

MARC details
000 -LEADER
fixed length control field 00839cam a22002171 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20181210011721.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 720810s1959 nyua 000 0 eng
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency OAU
Modifying agency OCoLC
-- Uk
-- BD-DhBPA
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.142
Item number SES 1959
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Seehafer, E. F.
Dates associated with a name 1921-1996.
9 (RLIN) 75904
245 10 - TITLE STATEMENT
Title Successful television and radio advertising /
Statement of responsibility, etc. Gene F. Seehafer and Jack W. Laemmar.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York:
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. 1959.
300 ## - PHYSICAL DESCRIPTION
Extent 648 p. :
Other physical details illus.;
Dimensions 24 cm.
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title McGraw-Hill series in marketing and advertising
9 (RLIN) 75905
500 ## - GENERAL NOTE
General note Successor to the authors' Successful radio and television advertising, published in 1951.
590 ## - LOCAL NOTE (RLIN)
Local note Amirul Islam
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Radio advertising.
9 (RLIN) 75906
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Television advertising.
9 (RLIN) 75907
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Laemmar, Jack William,
Dates associated with a name 1910-
Relator term joint author.
9 (RLIN) 75908
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Public note
  Dewey Decimal Classification     Bangladesh Public Administration Training Centre Library Bangladesh Public Administration Training Centre Library General Stacks 04/15/2018   659.142 SES 1959 23955 04/15/2018 04/15/2018 Books Amirul