Creating customer delight : the how and why of CRM / Rakesh Seth, Kirti Seth.

By:

Seth, Rakesh, 1958-

Contributor(s):

Seth, Kirti, 1966-

Material type:

TextPublication details: New Delhi ; Thousand Oaks, Calif. : Response Books, c2005.Description: 154 p. : ill. ; 20 cmISBN:

0761932968 (paper back)

Subject(s):

Customer relations -- Management

DDC classification:

658.812 22 SEC 2005

LOC classification:

HF5415.5 .S48 2005

Online resources:

Contents:

Introduction -- The growing need for CRM -- Taking an integrated approach -- Database management -- CRM in call centres -- CRM one-to-one -- The sound of service.

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Bangladesh Public Administration Training Centre Library	658.812 SEC 2005	Available	103216

Includes index.

Introduction -- The growing need for CRM -- Taking an integrated approach -- Database management -- CRM in call centres -- CRM one-to-one -- The sound of service.

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